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Blue Ocean Strategy
(2-Day Workshop)

An action-oriented and practical workshop that will teach you the fundamental tools and methodology of value innovation - the cornerstone of Blue Ocean Strategy propounded by INSEAD Professors Chan Kim and Reneé Mauborgne. 

This comprehensive 2-Day workshop is designed for C-Level Executives where delegates learn about both the theory and practice of Blue Ocean Strategy.

Refer Blue Ocean Strategy Journey ( PDF download )

As business becomes increasingly competitive, and growth gets harder to attain, competition-based approaches to strategy formulation have become less and less effective. Cut-throat competition results in nothing but a bloody red ocean as rivals fight for a shrinking pool of profits.

In this workshop, you will learn about the Blue Ocean Strategy created by Professors Chan Kim and Reneé Mauborgne from INSEAD, the world-renowned business school.

Blue Ocean Strategy is based on their study of 150 strategic moves over 100 years and 30 industries. Prominent amongst these case studies, is Australia’s very own NSW-based Casella Wines and the success of their [yellow tail]® wines in the US. The action-oriented workshop will teach you the fundamental tools and methodology of value innovation, the strategic logic of high growth and how Blue Ocean Strategy is implemented.

As a construct for value innovation, Blue Oceans Strategy lends itself for any industry and any organization- private for profit, public sector and not-for-profit. For an example of the application of Blue Ocean Strategy to social transformation, read my paper Leadership and Innovation Lessons: El Sistema  ( PDF download )

Background to Blue Ocean Strategy

The book Blue Ocean Strategy of Professors Chan Kim and Reneé Mauborgne was published by Harvard Business School Press in February 2005. The book has broken all records, with 29 foreign licenses already signed. It has been an international business best seller and continues to receive rave reviews around the world. The objective of the workshop is to provide participants with an appreciation of the Blue Ocean Strategy, its tools and processes.

Participants would learn from real world examples and apply the tools to their own business. By the end of the workshop, you will leave with ideas for immediate application and commence your journey for Blue Ocean innovation in your business.

What you will learn

The objective of the workshop is to provide participants with an appreciation of the Blue Ocean Strategy, its tools and processes. Participants would learn from real world examples and apply the tools to their own business. Click on the link here to download What Colour is your Strategy? ( PDF download )

By the end of the workshop, you will leave with ideas for immediate application and commence your journey for Blue Ocean innovation in your business.

Who Should Attend

General Managers, Business Owners, Business Unit Heads, Heads of Strategy, Business Development Executives, Heads of Sales and Marketing, CIOs, Government Agency C-Level Leaders and Business Unit Heads.

Workshop Outline

  • Introduction to Blue Ocean Strategy
  • Major case studies of Blue Ocean creations
  • Key Analytical Tools and Frameworks
  • Exercise: Creating AS-IS Strategy Canvas for your Own Business
  • Reconstructing Market Boundaries for Creating Uncontested Market Space
  • Exercise: Creating a New Strategy Canvas applying the Six Path Framework
  • Assessing Non-Customers
  • Focus on the Big-Picture, Not the Numbers and Visualizing the Strategy Process
  • Overcoming Key Organizational Hurdles through Tipping Point Leadership
  • Overview of Tools, Frameworks and Principles
  • Sustaining and Renewing Blue Ocean Strategy

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